What in the world does Social Media have in common with Sailing?
Plenty – plenty I tell ya!
After racing a sailboat for the past 6 years, I’ve found that you do not get better unless you set goals!
For sure – you can’t have any measurable success with Social Media unless you set goals!
The two keys to winning a sailboat race are good strategy and tactics – ever changing to meet the instant conditions on the race course!
Gosh – it’s the same with Social Media!
Setting measurable goals, then implementing the proper strategy and tactics will get you to the finish line first – in Sailing, and in implementing a great Social Media marketing plan.
(Oh…by the way…that’s me in the white sailboat heading for the windward mark first!)